I've noticed that people have a deep loyalty to their institutes of higher education.  This happens despite the fact that college is typically only 4 years of one's life but wearing, flying, window chalking, and head covering the school colors lasts a lifetime.  I fully understand the need for a school to bond and become a unified team, but I wonder why a person's loyalty is not as strong for their employer who is directly responsible for their lifestyle.  Loyalty spreads into other aspects of our lives but not with the same fanaticism.  We have a very strong dedication to ideals, religions, political parties, governments, friends, and family.  The automobile industry tends to polarize consumers and lines of loyalty are seldom crossed with many brand names which is part of the big capitalism formula.  Where are your loyalties?